I get asked all the time about WordPress Website SEO.
Here’s 7 easy things you can do yourself to optimize your website for the search engines:
- 1. Blogging consistently & frequently is great for website SEO.
HubSpot says sites that blog 20 times per month get 5x more traffic than sites that only blog a few times per month! So, set aside some time every week to write 5 blog postss. Schedule them to drip out during the week.
- 2. Make your blog post title 75 characters or less.
Google only shows 70 characters of the title in results.
- 3. Use 1-2 keywords in your post title, in a natural way. This helps with your website SEO.
Plugins can help you with this.
- 4. Every time you upload an image to a page or post, add an appropriate keyword in the “alt image text” tag. (Google doesn’t read images, but will pick up the alt tag!) Another great website SEO boost. See image to the right if you’re not sure what I’m talking about.
- 5. When you write your blog post, naturally incorporate a few keywords for that page.
Your keywords should be approx. 3-5% of your total words on that post, no more than that. (There are plugins & online tools that can help you with this.)
- 6. Use less competitive keywords. Zero in as much as possible.
For instance, instead of “wordpress websites”, I can use “wordpress business websites”.
- 7. Format your chosen keywords as a headline, H1, as well as in bold, throughout the post.
There’s a lot more to do, but these are simple things you can do consistently as you blog. It’s so important to blog, by the way, so that google knows there is consistent, fresh content coming from your site. Google loves that! Just be sure to maximize those posts to your best SEO advantage.
I know that trying to do this during the writing process is cumbersome. So, after you write your post, then take 5 minutes to optimize it per the above steps.
At first it might take a little longer, but soon you will get the hang of it. But, free traffic to your website is worth the effort, right? That’s the goal, to show up organically in the search engines when someone types in your keywords.
I like the plugin Wordrpress SEO by Yoast, as you can optimize each post’s settings and the plugin will analyze it for you. Here’s a screenshot of what you’ll see when you’re optimizing your post.
If you want to geek out on SEO, and see a perfectly optimized page, here’s a great article.
Need help with your WordPress website SEO?
We can help with your WordPress website SEO, by doing keyword research, optimizing your pages, etc. If you are interested in us doing some SEO work for you, click here.