When is the best time to post to Facebook?

Entrepreneurs have found out that social media can eat up a ton of time and energy. Facebook is also wily, in that noone seems to really know the Real best practices, such as when is the best time to post.

A recent report from Buddy Media indicates that your current practice may not be optimizing your efforts.

For instance, here are the peak times that users engage with Facebook (according to the study).

  • early morning (7 a.m. EST),
  • after work (5 p.m. EST) and
  • late at night (11 p.m. EST)

Notice that weekdays, 9am-5pm is not listed? We need to turn our notions upside down to understand how the average Facebook user interacts. Facebook is supposed to be fun, and social, which means that it makes sense that most users engage After hours, and we’ll need to adapt efforts to that.

Interestingly, Thursdays and Fridays seem to be the most active days, however, it greatly varies by industry. I would read the article below to find your industry.

What are some other factors? Shorter posts are more effective (80 characters or less). Think Twitter style.

Should you tiny a link that you post? No, the stats say that the full url gets 3x more engagment than shortened links.

The last tip- directly ask people to do what you want them to do, whether it is to Like your page, post or comment.

Here’s the complete article:

http://mashable.com/2011/04/06/facebook-engagement-data/

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