Is Your Call to Action compelling enough? Read this.

Did you like my call to action? It was “Read this”, and it made you read this, didn’t it?

A “call to action” is when you instruct your website visitor on what you want them to do next. It might be to subscribe to a newsletter, or to request more information, download a report, or to buy your product.

Unfortunately, this is often an after-thought. People invest all kinds of thought and effort into creating a product and sales page, but then get really wishy-washy asking for the sale. Or, forget to.

Here are some golden rules:

  • Be explicit. Make a statement telling them exactly what you want them to do.
  • Make it easy to do what you want them to do.
  • Include a benefit in your call to action. Example: “Click here to help your child sleep through the night”
  • Use action words. Click, Buy, Read, Join
  • Make them feel they already own your product. “Buy now and your new widget will be on it’s way!
  • Create a sense of urgency with a discount deadline or quantity limit.
  • Make the call to action stand out with different font, color, highlighting, etc. Should be visually appealing.
  • Use whitespace around your call to action.
  • Make it easy to find, less than 3 seconds.

Remember,  you are “closing the deal” so don’t take it lightly.

Here are some corporate examples. Don’t be deceived by their simplicity. Also- notice how green and orange are dominant.


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Constant Contact:





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