Constant Contact, AWeber, IContact… which one should you use?

This is probably the most common question I receive. Which email marketing program should I use? Which one is best?

The companies below are email marketing providers that enable businesses to manage their contacts and send out newsletters and email promotions. The email marketing service ensures delivery of your emails, while protecting consumers from receiving unwanted spam.

There are several factors to consider when choosing your provider. Will you be creating your newsletter or will someone else be responsible for this? Do you already have a large list or are you just starting out? However, the basic features of all of these programs are so similar that you simply can’t go wrong with any of the below. Their pricing is also very similar. That said here are a few of my pros and cons of each, as I work with them daily.

Constant Contact
:) Good if you’ll be managing your own newsletters. Easy to create and edit newsletters.
:( Ugly, archaic optin boxes. Limited ability to pretty them up.

iContact
:) New feature of easy to create newsletter templates.
:( Does not integrate with Paypal (at this time).
:( Counterintuitive autoresponders. You have to dig around to figure out how to enable them.

Aweber
:) Awesome variety optin boxes.
:) Integrates with Paypal (but you have to follow a series of steps)
:( Not for the beginner creating their own newsletters.
:( I don’t like that you have to press Queue to send your email although you already requested it when creating it. (an extra step that could be missed by the newbie or if you’re in a rush).

Mailchimp
:) Free for up to 2,000 subscribers
:) Can automatically connect to your Facebook,  Twitter, Yelp, etc. to promote events and integrate with your social media efforts.
:) Mailchimp Mobile allows you to create emails designed for easy reading on mobile phones
:( Optin forms are a little confusing.

So… drumroll, my favorite is Mailchimp. They are just more Fun to use, and to me are the most cutting edge. I am an affiliate of theirs as I use them myself, and I love them so much. Click here to check them out and I guarantee you’ll fall in love too.

Let us know if you need help getting you set up with your provider of choice! :)

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