We all know that Zappos is famous for their customer service and great working environment. You may have read their book… Their goal is to WOW their customers, and they do. If you’ve ever ordered shoes from them, you’ll likely agree with their reputation. I ordered shoes and received them the very next morning. They didn’t fit so I was able to return them cost-free, and received the correct size the very next day. It was...

Tonight, while on the phone with a client, I had an interesting lesson. The client I was talking to is doing some amazing stuff, but this particular lesson came from my curb painter. You know the ones (if you live in suburbia)- they come a knockin’ asking to paint the house number on your curb. Well, I saw this guy walking up to my door with his painting bucket, so I walked out to greet him. Since I was chatting on the phone, I was...

I found out about this website through my sons, who are avid snowboarders. My oldest son is hooked on this site and has bought multiple items from them; so I had to see what it was all about. While I was browsing, two best practices hit me on the head. Best Practice Strategy #1: Create Demand through Scarcity Genius here. This online retailer offers ONE product at a time at a huge discount. They release the one product at midnight and sell it...