Blogging is one of the best things you can do to be found organically in Google searches. Searchers may not find your website, but they may find a specific blog post because they searched for that exact blog topic.
Google adores fresh, quality content, so creating interesting content is the #1 thing you can do for SEO. You put a lot of thought into the content of your blog post, but you also need to remember to put conscious thought into the post title, as well.
Here are 7 ways to optimize your blog posts or page titles to be SEO friendly:
- Choose a keyword for each individual blog post, and include it early in the page title. This works for two reasons: 1. Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well. 2. People scanning search result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.
- After the keyword, the rest of the title should entice people to click on it. So, your title needs to help differentiate yourself from other search results.
- Craft your title to evoke an emotional response. Ask a question or promise something that your website or landing page will fulfill.
- Your title should be 70 characters and less, including spaces. If it’s longer, make sure the most important part of the title is within the first 60 characters.
- Each blog or page title should be unique and specific to that post’s content. Do not duplicate blog or page titles.
- If you are known in your industry, include your brand name at the end of the title.
- Optimize your titles with an SEO plugin for WordPress. I recommend WordPress SEO by Yoast. With this plugin, you can control all kinds of SEO elements, including your page titles and descriptions for each post.
If you do those 7 items for each title, you are well on your way to appearing in search engines, and your ideal clients finding their way to you.