Here’s what people want to know when they visit your website, landing page or sales page:
1. What do you want me to do?
(should i optin? should i buy something?)
2. How do I get there?
(make it really easy for them to do what you want them to do)
3. What’s in it for me if I do it?
(be sure to emphasize how they will benefit from what you’re offering)
Take the guesswork out of the equation by clearly providing the answers to these 3 questions via your copy. Think from THEIR perspective as you guide them to take the desired action.