1. Once you throw your website up, people will automatically find you.
I wish!!! When I create websites, clients get really worried that people will happen upon their website while we’re creating it, and will see it’s under construction. Let me tell you, not to worry. That’s a myth.
People will never, ever find your website unless you tell them about it. That’s what Marketing is all about, letting people know about your website and your business. If you don’t tell them, they won’t find it.
Creating the website is just the first step. The next step, and a consistently ongoing one, is to actively spread the word about your site, and purposefully generate traffic.
2. More is better.
No. Less is better. Many people try to squish too much into their website. This could be in the form of content, calls to actions, offerings, etc.
I say, simplify. Let your website breathe…………………… aaahhhh.
You don’t want to overwhelm your website visitor with too much stuff. Just like a house, neat and tidy feels a whole lot better than clutter everywhere. Yuk.
Position your site so that it’s a delightful, pleasant experience, enticing people to stay for a while, and make sure they can easily find what they’re looking for.
3. It’s OK to have one website for all of your businesses.
Not a good idea.
If you have multiple businesses, you should have multiple websites. People need to know, when they hit your website, that they’re in the right place.
It’s confusing if your website talks about your flower business, your coaching business and your real estate business. In that case, you may consider one hub website, perhaps under your name, but then point people to the specific website for each business.
Similarly, if you have multiple target client groups, ideally you should have multiple websites. Your website copy should be targeted to a specific client type. Remember, you’re going to talk a little differently to a woman entrepreneur than you are to a stay at home mom, or to a stockbroker.
[Note that you don’t have to purchase separate hosting accounts for each website. With a good host, you can host multiple websites within one hosting account.]
Any other ideas? Post them below. :))